One less battle. One more win.
They'll think it's a treat.
You'll know it's not.
Sugar-free gummies your kids actually ask for — and prenatals that won't wreck your stomach. Tested, clean, done.
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"My 4-year-old reminds ME it's vitamin time."
Formula
Ingredients
Formula
Guaranteed
Tested
Sound familiar?
"The vitamins taste gross. The gummies are full of sugar.
The prenatals make me nauseous. I don't trust the labels."
We heard you. So we made gummies with everything they need and nothing they don't. Zero sugar. Third-party tested. And they actually taste good enough that your kids will remind you.
How it works
Three fewer things on your plate.
Kids, prenatal, postpartum, or all of the above. The quiz takes 60 seconds.
Subscribe = 15% off, free shipping, shows up on your doorstep. Skip or cancel whenever.
No hiding vitamins in smoothies. No bribery. They'll come to you.
Best sellers
The ones moms keep coming back for.
Tried, tested, repurchased.
Kids Focus Gummies
→ Screen time guilt, handled.
Magnesium, zinc, omega-3, L-theanine, inositol, B6. Focus support that tastes like a berry snack.
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Kids Omega (Vegan)
→ Fish oil without the fish fight.
Algae-based DHA + EPA. All the brain-building omega-3s, none of the fishy taste or burps.
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Prenatal Choline & DHA Gummies
→ The one your OB forgot to mention.
Brain development support most prenatals leave out. Critical for pregnancy and postpartum.
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Real moms. Unfiltered.
"My 4-year-old literally reminds ME it's vitamin time. I've never won a parenting battle this easily."
"Finally found a sugar-free gummy that doesn't taste like cardboard. My kids actually fight over who gets theirs first."
"Ordered the Choline & DHA when I was pregnant. Now 6 months postpartum and still taking them. This is the one supplement I won't skip."
Doctor reviewed
Endorsed by Medical Experts,
Loved by Thousands
Our formulations are reviewed by licensed medical professionals for quality, efficacy, and safety — not just marketing teams.
This supplement offers a trusted, natural option for supporting healthy cholesterol and heart function without the side effects commonly associated with statins.
The purity promise
You read every label.
We publish every test.
Every product is third-party tested for purity, potency, and contaminants. We publish the results because you shouldn't have to take anyone's word for it — especially when it's going into your kid's body.
Protect Your Cells.
Recharge Your Energy.
Start your daily antioxidant ritual with GOJOY — the smarter way to NAC.
Shop 7-in-1 NAC GummiesQuestions you're too tired to Google.
No catch. We use monk fruit and erythritol — zero glycemic impact, zero aftertaste. Your dentist and your pediatrician will both approve.
90-day money-back guarantee. If they don't ask for seconds, we'll refund every penny. No questions, no awkwardness.
Formulated specifically for pregnancy and postpartum. Choline and DHA are critical for baby's brain development — and most prenatals don't include enough of either. Always check with your provider, of course.
Third-party tested (most aren't). No artificial colors, no gelatin, no high-fructose corn syrup. We publish our lab results — when was the last time a store brand did that?
Yes. Skip, swap, or cancel from your account anytime. No phone calls, no guilt trips. We keep you because the product works, not because you're trapped.